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* Use the same font as the route directions
* Use contrasting colors: black on brown cardboard is not very good readable for passing drivers, black on white is far more readable
* Write only the initial letters in capitals. The human brain detects a word not only by combining a few letters, but also by recognizing the different ascenders and descenders (the heights of the different words). When writing only in capital letters you lose this advantage. That's why street signs respect the upper and lower case.
''Tip #1'':
